Defining the Visual Foundation for One Home Solution
Role: Lead Designer, Agency Partner at Woodroux Digital Design Studio
Since 2022, I’ve had the privilege of partnering with One Home Solution as their lead designer through my agency. This project holds a special place in my heart—not only because it was one of my first major clients after launching my agency, but because it reflects the kind of thoughtful, collaborative work I strive to do with every brand.
From the beginning, it was clear that One Home needed more than a design refresh—they needed a visual system that could scale with their business, resonate with homeowners, and empower their internal teams to communicate with consistency and confidence. I led the development of their updated design system and collaborated closely with one of my graphic designers to create a cohesive brand and visual style guide.
Brand guidelines are more than just a playbook for fonts and colors—they're the connective tissue that ensures every touchpoint tells a unified story. This guide gave One Home Solution the tools to build trust, stay recognizable, and evolve with intention.
