2025 – Present
1-800 Contacts | Product Marketing Manager, ExpressExam
1-800 Contacts | Product Marketing Manager, ExpressExam
Leading the go-to-market strategy and full-funnel growth for ExpressExam, the largest ocular telehealth Rx renewal product in the U.S. Driving performance across web, app, email, SMS, SEO, and paid media, while owning P&L and marketing incrementality. Building a CRO roadmap grounded in A/B testing, multivariate experimentation, and CDP segmentation to optimize engagement, acquisition, and revenue performance.
2022 – 2025
1-800 Contacts | Design Manager > Design Director
1-800 Contacts | Design Manager > Design Director
Oversee the creative and UX vision for Liingo Eyewear, leading a multidisciplinary team of designers, writers, and photographers. Directed a full brand transformation, launching a new identity and customer experience across web and mobile. Built scalable design systems and partnered with product, engineering, and marketing teams to align business goals with impactful, user-centered design.
2022 – Present
Woodroux Digital Design Studio | Owner & Product Director
Woodroux Digital Design Studio | Owner & Product Director
Running a creative agency and product consultancy focused on launching zero-to-one products for startups and established brands. Lead design and development for native apps and websites while managing a high-performing global team. Partner with founders and executives to shape product strategy, define roadmaps, and drive growth through UX, branding, and agile execution.
2020 – 2022
Backcountry.com | Manager, UX Design
Backcountry.com | Manager, UX Design
Led UX across Backcountry’s suite of e-commerce brands including Backcountry, Motosport, CompetitiveCyclist, and SteepandCheap. Founded and scaled the Voice of Customer program, launching an internal UX research lab and leading monthly roadshows to drive cross-departmental alignment. Built and mentored a team of UX designers, creating a collaborative culture centered on user advocacy and measurable results.
2018 – 2020
Backcountry.com | UX Designer > Senior UX Designer
Backcountry.com | UX Designer > Senior UX Designer
Owned the UX strategy for mobile and vendor-integrated platforms, serving as the product owner for the Backcountry mobile app. Drove research initiatives including interviews and usability testing to shape product decisions. Led third-party integrations such as Klarna and Extend, elevating site performance and enhancing customer experience.
Before Design
2017
Craft Sportswear | Account Executive
Craft Sportswear | Account Executive
2015 – 2017
Quality Bicycle Products | Account Manager
Quality Bicycle Products | Account Manager
2014 – 2015
Merrill Lynch | Client Associate
Merrill Lynch | Client Associate
2010 – 2014
MLive Media Group | Account Executive
MLive Media Group | Account Executive