My Role: Product Director & Lead UX Designer
Project Type: Native App, Zero to One
Customer Base: Homeowners across the US
Origin Story: From Idea to Reality
Through word-of-mouth, I was introduced to the CMO of One Home Solution at a time when the company was nothing more than an idea. After early conversations with both the CEO and CMO, it became clear that there was an opportunity to transform the fragmented, stressful world of home maintenance into a unified, subscription-based service.
Together, the three of us co-created the vision. I stepped in as Product Director and Lead UX Designer, responsible for turning concept into product. From the beginning, my role was equal parts strategist, designer, and builder.
Defining the Brand and Experience
The first step was crafting a brand that conveyed trust, loyalty, and professionalism, qualities homeowners would expect when handing over responsibility for their most valuable asset. I developed the initial color palette, typography, and design language, grounding it in reliability and care.
This foundation informed the first version of the One Home Solution app, which I led from prototype through launch. With this being my second zero-to-one app, I brought in my India-based development team, running agile sprints, rapid prototyping, and tight design/engineering collaboration to ensure speed without sacrificing quality.
First Designs
Launch and Early Growth
In November 2022, we launched in Utah. The response from early adopters was strong, proof that the experience we designed was not just functional but transformative. Homeowners now had a single source for on-demand and recurring maintenance, supported by a brand and user experience that felt both trustworthy and intuitive.
Iteration and Brand Evolution
As the app gained traction and revenue, the CMO brought in a creative agency to help expand the visual palette. This became a strategic moment to refresh the design system. I took the agency’s expanded colors and translated them into a robust brand guideline system, while simultaneously redesigning the app with new features and a more refined look and feel.
This iterative approach ensured that the product kept pace with both customer expectations and business goals, evolving naturally while maintaining continuity.
New Logo & New Branding
Customer Onboarding
Scaling the Product: From App to PWA
By the end of the first year, adoption accelerated. One Home expanded into four additional states, and a clear trend emerged: customers wanted the flexibility of booking from their computers, the ability to share photos easily, and calendar syncing across devices.
These insights became the catalyst for transforming One Home from a mobile-only app into a Progressive Web App (PWA). This shift allowed us to serve both desktop and mobile users seamlessly, while strengthening the brand’s reputation as innovative and customer-first.
Update App Store Screens
New Onboarding Process
Calendar: Scheduling Services
Results and Impact
◆ Zero-to-one product launch in six months
◆ Scaling from Utah to four additional states within 16 months
◆ Built a design system and brand guidelines that continue to evolve with the business.
◆ Transitioned the product from mobile-only to a cross-platform PWA based on customer insights.
◆ Established a brand experience rooted in trust and loyalty, differentiating One Home in a crowded market.
What started as three people around a table, the CEO, the CMO, and me, has grown into a multi-state subscription service with a scalable product and brand ecosystem. I’m proud to have led the product design and strategy that took One Home Solution from concept to market leader.